Helping two generations live healthy, full lives.
A Note From The Founder
With 10+years experience building health products and clinical experiences, it was time for me to build something more meaningful — and what’s more meaningful than family? I’ve seen generations of families struggle with chronic diseases that take the joy out of their lives. In addition to passing on our genes to our kids, we also pass down lifestyle. Let’s break the cycle of chronic disease for us and for them.
Well•ish helps parents (and their kids) live a healthy, full life. We focus on parents and give them a personalized toolkit for their healthy life by blending the latest scientific research with a deep understanding of their current lifestyle and environment. Currently we are working with parents of young kids (2yo-12yo) and couples planning their first pregnancy. Our mission is to equip 20M American parents to live free of lifestyle-related chronic disease by 2050.
Nicki Choudhary
Meet the team
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Nicki Choudhary, Founder
10+ years designing health products like Fitbit and Virta Health (Diabetes Reversal) and growing products from thousands of users to millions. Nicki studied Product Design Engineering at Stanford University. When Nicki was diagnosed with gestational diabetes in her first pregnancy, she became committed to improving health care for preventable chronic diseases.
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Nivedita Thakur, Medical Advisor
Board-certified physician with a specialty in Pediatric Neurology and clinical experience at UT Health Houston and University of Pennsylvania/CHOP. Nivedita studied Medicine at UT Health Houston. Nivedita embraced telemedicine during the pandemic as a way to deliver better care. By getting insight into the surroundings that her patients lived in, she was able to design more comprehensive and sustainable treatment plans.
Why the name Well•ish?
Health isn't the prize—a full life is. Your health is simply a powerful lever that provides the energy to handle responsibilities and pursue passions. We focus on progress, not perfection so that you can be well enough to live your full life.